Concepts Analyzing the ALDI Supermarket †MyAssignmenthelp.com

Question: Discuss about the Concepts Analyzing the ALDI Supermarket. Answer: Introduction ALDI Australia is regarded as one of the most discounted supermarkets that looks forward to offer products of greater quality at very low prices. The supermarket focuses on the exceptional value of the product having a greater quality. Their goal is to provide the customers grocery products of full range. A customer friendly supermarket enables the customer to shop in a smarter way (Aldi.com.au 2017). ALDI has expanded its branches and also brought structural changes in the organization. The aim of the topic is to apply a particular theory and concepts to describe the structural change. ALDI : Changes that took place in the organization ALDI has made a confirmation that more number of stores locations would open in the end of the year 2017. Initially in the year 2015, ALDI has expanded its branches in the other parts of Australia and also brought a change in the structural reforms by appointing a new Chief Executive Officer in the office. ALDI brought this structural change in terms of expansion in order to keep with the competitive advantages (Aldi.com.au 2017). With the increase of the new entrants in Australia, the rise of the consumers demands have become the important reasons to push the interest of the ALDI to expand its branches. The situation has permitted the organization to bring a structural change (Aldi.com.au 2017; Burke, 2017). Against this background, to relate the role of the manager has to be related with certain theories and concepts. The application of the PESTEL analysis and the description of the SWOT analysis in this topic, would enable the research to be done accordingly of the market structure. PESTLE analysis of ALDI Political analysis: The government of Australia might bring transformation if the new political parties are elected. However, the concern of multinational corporations is about the change in laws irrespective of the fact, which government is in the power. This in turn might affect the status quo of the ALDI Australia regarding the next decision the company takes. Economic analysis: The consumer expenditure includes the declining of GDP of Australia since the year 2003, the increasing level of the debt of the houses. However, the continuous fall in the levels of unemployment would lead to the enhancement of the purchasing power of the customers; this might lead to the increase of profit of the Australian supermarket. Sociological analysis: The Australian population is increasing, which might lead to the increase in the level of the consumers want. To top it, the huge migration from the South Asian countries, would led to the increase of the population in Australia. With the rise of consumer level in the country, the ALDI Australia derives economic benefits from the consumers by selling more items. Technological analysis: With the increasing use of internet, Australia is also connected with a fiber optic technology having the satellite coverage. The ALDI can easily reach the customers for their promotion of their products. Environmental analysis: The supermarkets of ALDI manage the carbon emission process. They take care of the fact that, the atmosphere is not getting polluted. Legal analysis: Australia follows the legal system of Common Law which is quite challenging to the ALDI since it is considered to be a German of Company and they are actually accustomed to the usages of the The Code Law (Yuksel 2012; Aldi.com.au 2017) SWOT analysis of ALDI Strengths: The ALDI claimed to have super quality products that they give in an affordable price. The shop looks forward to keep the cost of the operation low. It has the operation for over 15 countries in the world. Weaknesses: The ALDI supermarket is comparatively smaller. It has not impacted globally. However, it is at times considered to sell low quality at cheap prices. Opportunities: The super market needs to invest in advertisement in order to gain competitive advantages. It needs to grow its economy in Asia, Africa and in many other countries. Threat: The supermarket has engaged itself in the competition with retailers who have different Stock Keeping Units and the private level brands of the supermarket can get eclipsed by the other established brands (Hill, Jones and Schilling 2014; Aldi.com.au 2017). Conclusion On a concluding note, it could be stated that, ALDI supermarket is a growing market and the application of the contingency theory, Chaos theory and the SWOT concept helped to analyze the strategy of the organization. The application of these theories provided a basic understanding of the structure of the organization. References Aldi.com.au. 2017.ALDI Australia - ALDI Australia. [online] Available at: https://www.aldi.com.au/en/ [Accessed 19 Jul. 2017]. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning. Yksel, ?., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), p.52. Burke, W.W., 2017.Organization change: Theory and practice. Sage Publications.